user engagement

Goal Report: Google Analytics

Analytics: Create and Manage Goals

Source: Google

Goals let you measure conversions on your site and are an essential tool in Analytics. A goal represents a completed activity, called a conversion, that contributes to the success of your business.

Regardless of what business you’re in, defining both micro and macro goals for your site or app is one of the most important parts of your implementation. Macro goals correspond to the primary objectives of your site, such as e-commerce transactions or lead generation conversions. Micro goals help you understand the contribution of other user activities that lead up to the primary conversion.

The articles in this topic help you create, edit, share and manage the recording status of goals.

About Goals

Use goals to measure how often users complete specific actions.
 
Goals measure how well your site or app fulfills your target objectives. A goal represents a completed activity, called a conversion, that contributes to the success of your business.
 
Examples of goals include making a purchase (for an e-commerce site), completing a game level (for a mobile gaming app), or submitting a contact information form (for a marketing or lead generation site).
 

Defining goals is a fundamental component of any digital analytics measurement plan. Having properly configured goals allows Analytics to provide you with critical information, such as the number of conversions and the conversion rate for your site or app. Without this information, it’s almost impossible to evaluate the effectiveness of your online business and marketing campaigns.

In this article:
 
Track Visitors Google Flow Report

Analytics: Users Flow Report

About the Users Flow report

Source: Google

Visualize your users’ paths through your site.

The Users Flow report is a graphical representation of the paths users took through your site, from the source, through the various pages, and where along their paths they exited your site. The Users Flow report lets you compare volumes of traffic from different sources, examine traffic patterns through your site, and troubleshoot the efficacy of your site.

In this article:

Users Flow report prerequisites

None.

Access the Users Flow report

To see the Users Flow report:

  1. Sign in to Google Analytics.
  2. Navigate to your view.
  3. Open Reports.
  4. Select Audience > Users Flow.

What can I do with the Users Flow report?

The Users Flow visualization lets you see:

  • The relative volume of traffic to your site by the dimension you choose (e,g., traffic sources, campaign, browser)
  • The relative volume of pageviews per page or collection of pages
  • Specific metrics for connections, nodes, and node exits when you hover over them

The Users Flow report is very similar to the Behavior Flow report; however, the Users Flow is focused on the pages your users visit, whereas the Behavior report also includes Events and Content Groupings.

Next Steps

Access the Users Flow report now and explore your site. For information about how to configure the report and use the different visualization options, read Using Flow reports. 

Once you have a general idea of how the Users Flow report works, read the Analyze your data with the Users Flow article to see some specific ways to gain even more insights from the report.

 
Increase User Engagement Apis Productions

Increase User Engagement on Your Website

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To be successful with user engagement, you should know how to define maximum engagement and how to boost this critical website factor to earn more leads and revenue in the future.

WHAT IS USER ENGAGEMENT?

Put most simply, user engagement is when visitors to your site appreciate your content enough to stick around, absorb, and convert. That said, let’s jump right into the top five high-level ways to increase user engagement on your website.

  1. De-Clutter Your Layout
    Too much confusion can lead to higher bounce rates, which is the opposite of user engagement. If your layout has too much going on, switch to a simpler design. Your menu should also be center-stage and easy enough for anyone to figure out. Use plenty of white space so your content is easy on the eyes and always use readable fonts and text sizes.
  2. Be Clear About What You Expect 
    Whether it’s submitting a form, entering their email address, or clicking a button to learn more, state those instructions in clear enough language that anyone can understand. Your CTAs (Calls to Action) should stand out so they’re always noticed with commanding language that directs the conversion.
  3. Collect Email Addresses and Engage Directly
    If you aren’t in the habit of gathering information from your website leads, start now. Keep returning visitors coming back by delivering your content directly to their inboxes. You can have a subscribe box or pop up on your site, or you can collect email addresses by gating middle-to bottom-funnel content and then following up with useful content based on your target audience’s needs.
  4. Surveys & Questionnaires
    From your best customers to new leads entering your marketing funnel, everyone’s opinion matters. Start releasing surveys and polls and questionnaires to help uncover improvement ideas for your website that aren’t immediately apparent. Keep engagement trending upward on your site by regularly publishing the data you’re producing. Not only will it drive more engaged traffic, but it will increase your inbound links, too.
  5. Analyze the Data, Test & Tweak Your Website
    Of course, the best way to gauge visitor interactivity and user engagement is to crunch the numbers. Google Analytics and other platforms can give you the invaluable insight you can use to boost engagement across every page of your site.

In our next post, we will cover ways to measure user engagement by utilizing Google Analytics and other applications.

These will measure:

Engagement
Page Views
Bounce Rate
Average Time on Site
Return Visits
Conversions

It’s important to note, as well, that there are ways to measure “Real Time” stats. Google Analytics offers Real-Time analytics, which means that you can view visitor data coming in as it’s happening.

There are also other methods to view how effective your content is by using Heat Maps which let you know where visitors are hovering their cursors, clicking on buttons, filling out forms and more.

As always, if we can be of help to you in any way, give us a shout! We’re listening!

 

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