Category: Blog

Apis Productions YouTube Series Part Two

Fine-Tuning YouTube Part Two

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In Part Two of Apis Productions’ YouTube Series, we’ll go over custom links, adding videos, adding playlists, creating featured videos to display on your YouTube channel for returning visitors and new visitors.

Creating Custom Links

You can add links to any URL you’d like to link to on your channel banner.

On a computer, go to your channel and click the About tab. If you’re in the new YouTube layout, click Customize channel.

  • Hover over the “Links” section (down at the bottom), then click edit.
  • Click the +Add button.
  • Enter the title and URL of the site you want to link to. You can add up to five links.
  • Click Done.

Adding Custom Links YouTube

Links that you add here are featured just below your description. If you link to other social media accounts, the icon for each social media platform will appear here. If it’s a link to your website, it will use your YouTube Channel profile photo.

Adding Videos

When uploading or adding videos, it’s best to keep in mind (in the next step) that you’ll need to upload them first, edit any privacy settings such as publishing to the public or private, edit any monetization settings; then create your playlists and place your videos into each respective playlist for your audience to view.

Note: This feature isn’t available in YouTube Studio beta yet. If you’re in YouTube Studio beta (studio.youtube.com), select Creator Studio Classic in the left menu to follow these steps.

  • Sign in to YouTube.
  • At the top of the page, click Upload.
  • Select Upload video.

Upload Video YouTube

  • Before you start uploading the video, you can choose the video privacy settings.
  • Select the video you’d like to upload from your computer. You can also import a video from Google Photos.
  • As the video is uploading, you can edit both the basic information and the advanced settings of the video and decide if you want to notify subscribers (if you uncheck this option, no communication will be shared with your subscribers). Partners will also be able to adjust their monetization settings. You can have a title up to 100 characters and a description up to 5,000 characters.
  • Click Publish to finish uploading a public video to YouTube. If you set the video privacy setting to Private or Unlisted, just click Done to finish the upload or click Share to privately share your video.
  • If you haven’t clicked Publish, your video won’t be viewable by other people. You can always publish your video at a later time in your Video Manager.

Adding Playlists

Before deciding what names to use for your channel’s playlists, pull in at least 20 videos. This will make it easier to section the videos into playlists. Don’t worry if you don’t have many subscribers yet. This will come as your channel grows. We will go over this in Part Three of our YouTube Series!

Note: If you aren’t able to follow these instructions, you are likely using the old version of YouTube. If you’re using a newer browser, update to the current version of YouTube.

  • To create a new playlist, go to Playlists within your channel editor, enter a playlist name.
  • Use the drop-down box to select your playlist’s privacy setting. If it’s private, only you can view the playlist.
  • Click Create.

YouTube Title Playlist Example

To find your playlists, go to the Guide and click Library.

Note: It’s not currently possible to delete playlists in the current desktop experience. To edit or delete playlists:

  • Go to your channel page.
  • Select Edit layout.
  • You’ll be taken to the old design to make changes.

Creating Featured Videos (aka Channel Trailers) To Display On Your YouTube Channel For Returning Visitors And New Visitors

You can have a video trailer show to all unsubscribed visitors (or returning visitors) to your channel. Your channel trailer is like a movie trailer – use it as a way to offer a preview of your channel’s offerings so viewers will want to subscribe.

By default, ads won’t appear when the trailer is playing on the channel page in the trailer spot (unless the video you’ve chosen contains third-party claimed content). This helps keep the user focused on learning about and subscribing to your channel. If the viewer is already subscribed to your channel, they’ll see a video under “What to Watch Next” instead.

Setting a Channel Trailer

  • Upload the video you want to be your channel trailer or choose from a video already uploaded to your channel.
  • Go to the channel you want to manage.
  • Go to the “Home” tab.
  • Click the “For new visitors” tab.
  • Click Edit.
  • Select the Video again you want to use.
  • Click Save.
  • Repeat the same thing for “Returning Visitors” next to “For new Visitors”.

Set Featured Vid YouTube

Quick Tips for Creating Channel Trailers

  • Assume the viewer has never heard of you.
  • Keep it short.
  • Hook your viewers in the first few seconds.
  • Show, don’t tell.

Subscribe to our YouTube Channel!

YouTubeSeries_PartOne_Blog

Fine-Tuning YouTube Part One

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YouTube is a beast. It really is. It’s a marketing beast. It’s a memory beast. It’s a platform beast. It makes superstars out of everyday people with everyday lives. Everyone has something to say. There are so many options and considerations when putting together a channel for yourself, your business, and everything in between!

We, at Apis Productions, decided it would be super helpful to put together a series dedicated to fine-tuning your YouTube presence. Whether this speaks to you as a way to help with your YouTube channel, video help, website help, whatever it may be, we’ll explain it in small doses so you, our clients, can understand everything you need to know about managing YouTube and making it work for you.

Unlike LinkedIn, Twitter, Facebook, and Instagram, YouTube lends itself to putting pictures and sound into one pretty package. It’s always there in the background, easily coded into your website, linked to, embedded; alive! However, there are some secrets to making everything look right.

Channel Art

One of the most important aspects of any YouTube presence is channel art. The size charts are confusing, at best. We first mentioned 2019 YouTube sizes in a post a couple of months ago (among other social-media sizes.) The profile icon or logo for YouTube is not as ambiguous as the ‘channel art’. The profile picture size is a straightforward 800×800 pixel image. The background or “cover” should be 2560×1440 pixels.

Back to the Channel Art: – Size is One Thing, Text is Another

If you upload channel art that has text in the background, it will be cut off. Basically, you’ll need to upload a graphic background (of your choice) but keep the text separate and compact like a ribbon over the background: (See Examples below.)

Apis YouTube Channel Art Example

YouTube Channel Art Sample2

YouTube Cover Art Sample 3

YouTube Cover Art Example 4

The text blocks will need to be adjusted almost always until you find the right fit. Best bet is to keep the text in a very small line across the background’s center as is displayed in Apis Productions’ example #1. The goal is to have the high definition YouTube channel art cover background be the star and the text be the sidekick.

There are three high definition displays to check when adjusting the final channel art:

1. Desktop PC or Apple

2. Mobile iPad or Cell

3. TV

Description

Next step is to fill in your “About” section, business email (for business inquiries) and the location of your business. These are self-explanatory. Follow the prompts and click save after each entry.

In the next section of the series, we’ll go over custom links, adding videos, adding playlists, creating featured videos to display on your YouTube channel for returning visitors and new visitors.

Subscribe to our YouTube Channel!

Ideas for Living Coral

Ideas For Your Website & More With ‘Living Coral’

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We told you about Pantone’s 2019 color of the year, Living Coral, back in December 2018.

This color is so vibrant, yet mellow. It’s warm and welcoming. It’s natural, lively, and joyful. It’s modern and influential.

For 20 years, Pantone’s color of the year has influenced product development and purchasing decisions in multiple industries including fashion, home furnishings, industrial design, as well as product packaging, web design, and graphic design.

So, what does this mean for you?

We thought it would be fun to show you some of the ways others are using Living Coral in their websites, fonts, presentations, printed materials, business cards, products, etc.

Whether you’re looking to update your site with different pops of color or you’re looking for inspiration to create your next presentation, we’ve got some ideas for you.

Living Coral Color Chart
Living Coral Color Chart

Spotify uses a darker version of Living Coral on their website membership sign-up page.

Living Color Example Spotify
Source: Spotify

Personalize your action items on your website with Living Coral:

Menu Living Coral

Here’s an example of printed materials using Living Coral:

Printed Materials using Living Coral

Who doesn’t love coffee mugs? Looks great with Living Coral!

Pantone Color of the Year 2019 Mug
Source: The Brag

Business card example using Pantone’s Living Coral:

Business Card Living Coral

Create vibrant presentations by utilizing Pantone’s Living Coral:

Powerful Presentations With Living Coral

Beautiful skyline using Living Coral:

Living-Coral-Skyline

Under the Sea Apis Productions Living Coral

If this color inspires you, we hope you will get in touch with us. We can add the color in for you boldly or subtlety. Maybe this color just inspires you for other things besides your website. Let us know what you think! We’re here to help!

Apis Productions - Web Spring Cleaning_blog

Website Spring Cleaning Checklist

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The birds are chirping, flowers are beginning to bloom, and the color green is everywhere! It’s spring! Your website needs a bit of spring cleaning, just like the bottom of your closet.

Roll up your sleeves, shake out the website welcome mat, and refresh your website.

Tidy Up

  • Is your news page updated? When did you last write an article for your site?
  • Do you have an events calendar and is that up to date as well?
  • In the “About Us” section, have any of your staff changed and are the key details still correct?
  • Check that the copyright message at the bottom of the page is up to date with the current year.

Freshen Up

  • How is the site looking? Is it a little dated?
  • When did you last refresh the imagery? Get some new pictures on the site, take some new team photos!
  • What about getting some video on the site? What would you want to say to visitors?
  • Does your site reflect what is new and exciting in your business?
  • How about mobile devices? Bear in mind that over 52% of internet traffic is accessed on mobile devices. Does your site look great and work smoothly on a small screen?

Sing the Right Song

  • Is it clear what a visitor to your site should do to get in touch? Does your site provide a clear “Call to Action”?
  • Add some fresh content. What has changed in your business since last spring? Do your visitors have the same problems and challenges? How do you resolve the issues? Are they the same issues or have they evolved over time?
  • How about your social media accounts and directory listings? Do they all contain the right information?

Tune Up the Working Parts

  • Check to see if any and all forms are submitting and that you are receiving the messages.
  • Any automatic emails? Do they still contain the correct contact details?
  • Are your social media and sharing links all up to date and working?
  • Check for broken links. We can help you with this.
  • Are your visits being tracked in Google Analytics? Log in and check. How is your traffic doing compared to this time last year?

As always, we are here to help! If you need assistance with any of these topics or if you need a spring cleaning web audit, get in touch with us!

 

Apis Productions Promoting_your_PWA

Ways To Promote The Apis Mobile App (PWA) To Your Audience

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We, at Apis Productions, have a few ways you can share your new Apis Mobile app with your audience, through your website, social media, and print assets.

  • A branded “Download Our Mobile App” image like the example below. We provide this at no charge for you to use.

Apis PWA badge sample

  • A pop-up that showcases your app on your website. This can be set up to appear when your website is visited on a mobile device (or even if viewed from a laptop or desktop). The sky is the limit with design options – from small and simple to large with stunning visuals.  Design and integration fees apply.

Apis Productions Promote Your PWA

  • QR codes for tracking everything (use with social media, brochures, emails, website) – all linking back to your dedicated page.
Example_rendered_qrcode
Sample QR Code
  • Branded social-media images with links to landing pages built in to share on your company’s social platforms. All linking back to your dedicated page. Design and integration fees apply.
  • Social Media Profiles: If you’re already in the social media game and have a Twitter profile, Facebook page or LinkedIn page, make use of that space to promote your app.

Share PWA on social profiles

  • Custom videos like this example (at additional cost).

We’re here to help!

 

 

 

LinkedIn Isn't a One-Way Street_Apis Productions

LinkedIn Is Not a One-Way Street

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by JP

Social media, in general, is often seen as a tool to reach the masses. You might see a stray engagement that way but how often do we actually “engage” back?

It’s not effective to just post, leave, and expect unlimited traffic.

  • You’ve got to genuinely ask people (not companies) to give their opinion on subjects that you want to learn more about.

  • You’ve got to seek other ideas and open the discussion to anyone (publicly).

  • You’ve got to use hashtags that involve other topics that might not be related to your post but does relate to your field and interest.

When it comes to LinkedIn, there are two points I’d really like to point out when it comes to building your base and maximizing your engagement.

1: Remember you can only “connect” with people first…not companies. Build your base with your personal LinkedIn platform.

  • Write articles with your personal profile. (There’s a difference between articles and posts)

  • Be your original self and keep it professional.

  • Make certain your personal LinkedIn profile is up to date. This includes your current title, links to your company website – even special links you want to include like your company email or phone number.

2: Follow the companies you are interested in. This is where LinkedIn company pages come in. (These are posts.)

  • Share original content from your blog or website on your company page.

  • Keep your creatives polished and branded.

  • Keep the text (or copy) about the post simple and the link to the URL short.

  • Reply promptly to any comments or likes from your posts on your company page.

  • Comment on other company pages that are added in your feed when you follow them on your personal platform. This = Engagement!

  • Share content from other company pages you follow and comment on them.

  • Be authentic in your comments and don’t link to anything else unless it directly relates to your business page.

If you need guidance, we’re here to help. Visit Apis Productions’ Social Media and let us know what your needs are.

Hashtags & Instagram_AP

Hashtags & Instagram

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Here a few basic tips about how to use hashtags with Instagram.

You can add hashtags in the caption or comments of your post. If you add hashtags to a post that’s set to public, the post will be visible on the corresponding hashtag page.

To tag a photo or video with a hashtag:

  • Take or upload a photo or video

  • Choose to add a filter, then type # followed by text or emoji in the Caption field (Example: #lifeinsurance, #insurancebrokerage)

  • If you want to add a hashtag to a post you’ve already uploaded, edit the caption or include your hashtag in a comment on your photo

Instagram Hashtags Example
Instagram Hashtags Example

 

After you tag your post with a hashtag, you’ll be able to tap the hashtag to see a page that shows all photos and videos people have uploaded with that hashtag.

Things to keep in mind:

  • When people with private profiles tag posts, they won’t appear publicly on hashtag pages.

  • Numbers are allowed in hashtags, however, spaces and special characters like $ or %, won’t work.

  • You can only tag your own posts. You can’t tag other people’s photos/videos.

  • You can use up to 30 tags/hashtags on one post. If you include more than 30 tags on a single photo/video, your comment won’t post.

  • It’s very common to post as many hashtags and emojis as you can at the bottom of every Instagram post.

We hope you’ve found this information helpful.

We, at Apis Productions, will be putting together a couple more in-depth articles about Instagram “tagging” and “mentioning” in the near future. As always, if you need help with your social-media management and/or graphics creation for your custom-branded posts, give us a shout! #WeAreListening

 

 

Hashtags & Facebook

Hashtags & Facebook (Plus Proper Use of Tagging & @Mentioning)

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Use of Hashtags with Facebook

Most people don’t use hashtags with Facebook because they aren’t as useful as Twitter, LinkedIn or Instagram. I believe they are making a comeback.

Businesses can benefit from using hashtags with Facebook in subtle ways. What if your company has one person specifically searching for what your business offers and you gained an extra fan, lead or sale from that? It would be worth that extra step, wouldn’t it?

A Few Quick Tips for using #Hashtags with Facebook:

1. Use relevant keywords to your business and the audience you are trying to target. (If you are a local business, use the name of your city, too).

2. Use tools like Hashtagify.me to find other trending hashtags related to your specific tag.

3. Don’t put your #hashtag in the middle of the #sentence. That makes #reading the sentence #annoying. Instead, write out your whole post; at the bottom of the post, add the hashtags.

4. Use only 2 hashtags at a time.

Tagging People or Companies with Facebook

While there is no such thing as hard and fast rules for social media, and guidelines keep changing as the platforms and their features evolve, there are still some essential accepted guidelines for tagging on Facebook that every business owner should know.

Let’s start by defining what tagging is. When you ‘tag’ someone, you are creating a link to their profile. It is different from simply “@mentioning” someone by name because with a tag: (1) you can click on the name and go to their profile, (2) your post may be added to the person’s timeline (depending on their settings), and (3) your post becomes visible to the friends of the tagged person.

You can tag in posts, status updates, pictures, videos, links, and comments. You can tag your ‘friends’ on Facebook, as well as people in your groups. And besides tagging people, you can also tag certain pages, events, and apps.

Tagging is simply done by typing someone’s name in the status or comment box and selecting the right name from the drop-down menu that shows up:

Facebook-tagging-example
Tagging/Facebook

Facebook Tagging has many great uses for business when used properly. You can tag your team in the photos to showcase them. You can tag partners in a post when you are promoting them. You can tag a colleague to bring them into an ongoing conversation as an expert. You can tag event participants in the photos from the event. You can tag people or pages in acknowledgment when you are sharing their content. Or you can tag to give credit to someone for their ideas, help, or support.

There are endless positive and appropriate reasons to tag, but you will notice that they all have one thing in common—there is a very apparent reason behind the tag.

The downside of the tagging feature is that you cannot prevent being tagged on Facebook. You can choose to review tags before they appear on your timeline, you can hide the posts you were tagged in from your timeline, or you can remove the tags (but not your name) from posts. But there is nothing you can do to block people from tagging you in the first place beside unfriending or blocking them.

Let’s take a moment to review some of the inappropriate tagging behaviors that will make you appear ‘spammy’:

1. Do not tag motivational quotes or similar posts with multiple random people.

Yes, it’s a fact—by tagging 50 people in your photo, you are hugely increasing the reach of your post because it becomes “visible” to all of the friends of people that you tagged. You should never use this method to increase your Facebook reach. For example, doing it once a year to wish a “Happy New Year” to all of your clients is okay. But if you are doing it on a regular basis with a sole purpose of getting more views on your posts, stop it immediately! It’s a classic spammer technique that you don’t want to be known for.

2. Do not tag people or pages to imply endorsement.

Tagging should not be used to solely promote yourself, your business, or your services. Do not tag people who have a higher reach or more influence simply to get more attention to your promo. This kind of tagging essentially puts an advertising link on a person’s timeline for your product. Being tagged in a pitch without permission and without any sales or affiliate relationship creates a false endorsement and violates basic principles of doing business.

3. Do not tag people to get their attention to your offer.

Whether it’s a new program, book, class, or something else you are trying to promote, do not tag people to attract their attention to it. I see it all the time—business owners uploading a picture of a flyer advertising their upcoming event, webinar, or program and tagging every other business owner they know to invite them. This kind of tag is usually done without any ill intent, but in essence, it’s a variation of rule #2 discussed above. People don’t like being associated with an event or an offer without a prior conversation, and tagging them does just that.

Instead, you can send a private message, you can send an email with the link to your post, you can create a Facebook event and invite people to it, or you can even mention someone’s name in the comment under your post. It’s all much better than tagging people directly in the post.

The rule-of-thumb is: If your post is self-promotional, there is usually no reason to tag other people in it unless they are part of your event or your team.

Quite simply, think before you tag. If you don’t, you can quickly lose not only the trust of your Facebook friends but also loads of followers and fans.

Use of @Mentions with Facebook

It’s okay to “@Mention” other Facebook pages in posts to be shared to a Facebook page. To mention a Facebook page in your post, type in the @ symbol and start typing the first few letters of the Facebook page you’d like to mention. Matching results will be returned and you can click on the page you’d like to include.

Please note, it is not possible to “@Mention” Facebook Profiles, only Pages. Additionally, it is not possible to “@Mention” Facebook Pages if you’re posting to a Facebook Group.

We, at Apis Productions, will be putting together one more in-depth article about Instagram hashtags. As always, if you need help with your social media management and/or graphics creation for your custom-branded posts, give us a shout! #wearelistening

Understanding Twitter Hashtags - Apis Productions

Understanding Twitter Hashtags

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Hashtags are one of the most important and efficient ways of organizing information on Twitter. Anyone can make a hashtag at any time, simply by typing a phrase of the form “#topic” in a tweet.

  • For example, if you were tweeting about reading this article, you might say “Reading #apisproductions article on using #hashtags with #twitter.” Then, anybody searching for #apisproductions, #hashtags, or #twitter would see your tweet.

  • After a hashtag has been created, other Twitter users can use that hashtag in their own tweets to add to the larger conversation about that topic. Hashtags can be as general as (#twitter) or as specific as (#twitterhowto). They are completely organic forms of organization, created and managed by Twitter users, not Twitter itself.

A Couple Rules about Twitter Hashtags

  • Make sure your spelling is correct and that there are no spaces between the words you wish to include in the hashtag. Capitalization, however, does not matter. Thus “#apisproductions”, “#Apisproductions”, and “#ApisProductions” will all produce the same result.

  • As a best practice, it’s recommended to use no more than two hashtags per tweet.

  • A tweet cannot contain punctuation or symbols.

Create Your Own Hashtag

The form for doing this is exactly the same as for including an already existing hashtag. Simply type a phrase of the form “#topic.” When you click “Tweet”, your new tweet will appear in your list of tweets, and the hashtag you created will appear in blue. Scroll over it and click on it to be redirected to the page for the hashtag. If you have really created a brand new hashtag, your tweet should be the only one on the page. Now, every time someone includes your hashtag in a tweet, it will be added to the page.

Include an Existing Hashtag in your Tweet

You can do this simply by typing a phrase of the form “#topic” within your tweet. After you click “Tweet,” your tweet will appear in your list of tweets with the hashtag in blue type. Scroll over the hashtag and click on it to go to the page for that hashtag. Your tweet will now appear when other users visit the hashtag page.

Navigate Twitter using Hashtags

Clicking on a particular hashtag (in blue) will send you to the search results page where you will see other tweets that contain that hashtag. Near the top of the page, you can select “Top”, which shows tweets containing the hashtag that has been retweeted numerous times, “All”, which shows all tweets that include the hashtag, and “People you follow” to see only tweets from people you follow who used that particular hashtag.

  • You can also get to a search results page by entering the #searchterm in the search field above the list of tweets.

  • In the “Trends” sidebar on the left, you can view the hashtags that are currently the most popular throughout Twitter. Clicking on one of these will take you to a page of search results for that particular hashtag.

Find Hashtags that Interest You

As Twitter continues to grow, so does the number of hashtags. There are many ways to find hashtags related to subjects that you are interested in. Read through the Twitter feeds of people you follow, and click on any hashtags that you find interesting.

Look for Hashtags in Everyday Life

Use of hashtags is a growing trend in advertising that can be highly entertaining, as anybody can—and will—piggyback on the marketing hashtag to say anything they want. To use one, simply add the hashtag to your tweet, and you will be joined in the conversation.

Similarly, live events like awards shows or trade shows include hashtags so that the participants can easily join in live discussions.

We, at Apis Productions, will be putting together more in-depth articles about hashtags in the near future. As always, if you need help with your social media management and/or graphics creation for your custom-branded posts, give us a shout! #WeAreListening

How to use Hashtags in LinkedIn

How To Use LinkedIn Hashtags

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Hashtags are a relatively new feature on LinkedIn, just added in 2018. LinkedIn is a very different social media platform than more casual social sites like Twitter and Instagram, so the purpose and usage of hashtags is different as well.

How Do Hashtags Work on LinkedIn?

Similar to other social media sites, you can create a hashtag on LinkedIn by using the hashtag symbol followed by your choice word or phrase. Hashtags can be used on LinkedIn updates or on articles published on LinkedIn. You can also follow hashtags on LinkedIn, allowing top content related to that hashtag to show up on your feed.

Follow these rules to ensure that your LinkedIn hashtag works properly:

  • Do NOT use spaces: Like other social media hashtags, LinkedIn hashtags cannot include spaces or it will break the link and cut the tag short, potentially changing its meaning or creating confusion.

  • Do NOT use punctuation: Punctuation, just like spaces, breaks the hashtag off at that character, shortening it and changing its meaning.

  • Make it public: If your profile is public, you’re already set. If your profile is private, however, you’ll need to make your post or article public. Otherwise, your post will only reach your existing network and not the larger online community following the hashtags you include.

To add a hashtag to an update, simply type your update and then type in your chosen tags after the # symbol. LinkedIn will offer suggested hashtags for you to click to add, or you can type in your own.

To add a hashtag to an article, you can type and edit your article on LinkedIn and click the Publish button. A window will pop up before it publishes, and here you can type in your hashtags in the field that says “Tell your network what your article is about.” These hashtags will appear above your article and will share your article with users following the hashtags you included.

You can also weave LinkedIn hashtags into your profile so that someone searching for that hashtag can find you, leading to new connections and opportunities. Include your most relevant hashtags in your headline or summary on your profile.

Hashtags also work in comments on LinkedIn – these can be used to further attach your name to a specific hashtag, branding your profile. This will categorize the original update into that hashtag, so use this feature sparingly and be sure to only comment relevant hashtags.

How To Follow Hashtags on LinkedIn:

You can also follow hashtags on LinkedIn, allowing posts with that hashtag to show up on your feed for you to interact with. Follow hashtags related to your field, industry, or brand. You can also pin your favorite hashtags to your homepage, making it easier to find related content. Your pinned hashtags will appear on the left side of your homepage under “Your Communities.” Click the pencil button to edit your pinned hashtags, or click “Discover More” to find similar hashtags that may be of interest.

Once you follow relevant hashtags, you can engage with the content that appears on your LinkedIn feed. By exploring content related to your interests, you can find new users to connect with or join in the online conversation about your industry.

Why Should I Use LinkedIn Hashtags?

Whether you’re using a personal account or a company LinkedIn page, using hashtags will help your updates and articles reach a larger audience, helping to expand your LinkedIn network! Hashtags can show that you are engaged with the content you’re sharing and connect you to similar content or users in your field.

Use popular hashtags on LinkedIn to reach a larger audience, but you can also target a more specific demographic by using more specific hashtags related to your content. Don’t use too specific a hashtag, however, as the purpose of using hashtags is to reach more users who will like and comment on your post or connect with you or your company. Original hashtags are only useful if you’re creating a brand hashtag for your company.

Hashtags will make your updates and articles more discoverable for other users, increasing visibility on your post or article and profile.

LinkedIn Hashtag Tips:

LinkedIn, unlike other social media, is a professional network. This means that your content and hashtags should be professional. You should also avoid confusing text talk or acronyms – not all users on LinkedIn will understand this shorthand.

If you’re unsure which hashtags you should use, search through similar posts or related hashtags to see what other users have tried. You can also look at a more established LinkedIn profile similar to your own to see what worked for them.

LinkedIn recommends using no more than three to five hashtags per post to avoid looking spammy or getting marked as spam by the website.

If you want your update or article to reach a specific geographic area, use a location hashtag to target your post to that specific area. You can also add a location hashtag if your post is about a certain location.

You can also weave LinkedIn hashtags into your profile so that someone searching for that hashtag can find you, leading to new connections and opportunities. Include your most relevant hashtags in your headline or summary on your profile.

We, at Apis Productions, will be putting together more in-depth articles about hashtags in the near future. As always, if you need help with your social media management and/or graphic creation for your custom-branded posts, give us a shout! #wearelistening

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