Goals let you measure conversions on your site and are an essential tool in Analytics. A goal represents a completed activity, called a conversion, that contributes to the success of your business.
Regardless of what business you’re in, defining both micro and macro goals for your site or app is one of the most important parts of your implementation. Macro goals correspond to the primary objectives of your site, such as e-commerce transactions or lead generation conversions. Micro goals help you understand the contribution of other user activities that lead up to the primary conversion.
The articles in this topic help you create, edit, share and manage the recording status of goals.
Defining goals is a fundamental component of any digital analytics measurement plan. Having properly configured goals allows Analytics to provide you with critical information, such as the number of conversions and the conversion rate for your site or app. Without this information, it’s almost impossible to evaluate the effectiveness of your online business and marketing campaigns.