To be successful with user engagement, you should know how to define maximum engagement and how to boost this critical website factor to earn more leads and revenue in the future.
WHAT IS USER ENGAGEMENT?
Put most simply, user engagement is when visitors to your site appreciate your content enough to stick around, absorb, and convert. That said, let’s jump right into the top five high-level ways to increase user engagement on your website.
- De-Clutter Your Layout
Too much confusion can lead to higher bounce rates, which is the opposite of user engagement. If your layout has too much going on, switch to a simpler design. Your menu should also be center-stage and easy enough for anyone to figure out. Use plenty of white space so your content is easy on the eyes and always use readable fonts and text sizes.
- Be Clear About What You Expect
Whether it’s submitting a form, entering their email address, or clicking a button to learn more, state those instructions in clear enough language that anyone can understand. Your CTAs (Calls to Action) should stand out so they’re always noticed with commanding language that directs the conversion.
- Collect Email Addresses and Engage Directly
If you aren’t in the habit of gathering information from your website leads, start now. Keep returning visitors coming back by delivering your content directly to their inboxes. You can have a subscribe box or pop up on your site, or you can collect email addresses by gating middle-to bottom-funnel content and then following up with useful content based on your target audience’s needs.
- Surveys & Questionnaires
From your best customers to new leads entering your marketing funnel, everyone’s opinion matters. Start releasing surveys and polls and questionnaires to help uncover improvement ideas for your website that aren’t immediately apparent. Keep engagement trending upward on your site by regularly publishing the data you’re producing. Not only will it drive more engaged traffic, but it will increase your inbound links, too.
- Analyze the Data, Test & Tweak Your Website
Of course, the best way to gauge visitor interactivity and user engagement is to crunch the numbers. Google Analytics and other platforms can give you the invaluable insight you can use to boost engagement across every page of your site.
In our next post, we will cover ways to measure user engagement by utilizing Google Analytics and other applications.
These will measure:
Average Time on Site
It’s important to note, as well, that there are ways to measure “Real Time” stats. Google Analytics offers Real-Time analytics, which means that you can view visitor data coming in as it’s happening.
There are also other methods to view how effective your content is by using Heat Maps which let you know where visitors are hovering their cursors, clicking on buttons, filling out forms and more.
As always, if we can be of help to you in any way, give us a shout! We’re listening!