video marketing

video_marketing_strategy_Apis

Create a Video Strategy That Gets Results in 3 Steps

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Step 1: Talk about things your prospects or connections care about.

Here are some resources you can draw from to find content ideas that attract engagement:

  • Have you attended an industry event lately? Why not create a video covering your takeaways or tagging the new connections you made there?
  • Your company’s FAQ page is a goldmine of video content ideas. You could make a video about every topic on the page and know they are things on your prospect’s minds.
  • Have a conversation with your customer service reps. What issues are they dealing with repeatedly? Those are great subjects for a video.
  • Don’t forget about your sales team. What objections and hurdles do they face most often? Create amazing pre-sales resources by addressing them on video.

Step 2: Assess whether or not the topics you have in mind will be effective in video form. The reasoning is simple – not every topic is created equal.

What kinds of ideas work best for video?

  • Complex concepts – Video enables complex things to be broken down simply in a short amount of time by using visual, verbal, and text-based cues.
  • Personal appeals – Video connects you to prospects in a more personal way than print, graphics, or even audio. Facial expressions and tone of voice are powerfully communicated in video.
  • Emotional topics – Video allows marketers to deliver stories powerfully. Never underestimate the power of a good story – like client successes, case studies, and lessons learned.

Do the ideas you’re considering for your video strategy land in one of these 3 areas? If not, you may want to communicate the idea using a different medium.

Step 3: Where Should Your Video Live?

At first, it seems obvious that videos can live in a variety of places. YouTube, Facebook, Vimeo, Instagram Stories, and more. The “where” question is key to knowing exactly what kind of video you should produce.

Ask yourself these questions when figuring out where the video should be used:

  • Will your video be the flagship video on your website home page or on LinkedIn? Then it needs to be professionally produced with the best audio and lighting since it represents your brand and mission.
  • Will the video be distributed primarily on Facebook? If so, it won’t need as much attention paid to production value and can be more casual.
  • Will the video be sent via email? You can be more personal and “natural” since you’re speaking one to one.

Your video strategy takes form based on your answers to all three questions. As you apply these three questions to your video ideas, you’ll come up with the ideal use case for your topics. This enables you to hit your exact target audience, with the topics they’re most interested in, via the channels where they’re most likely to interact with the video.

At Apis Productions, we are dedicated to providing you with a hive of solutions that work for you including video marketing. If you need more advanced methods with your video marketing strategy or video creation, reach out to us! For more information, visit this link.

blog_youtube_channel

Steps to Create a YouTube Channel

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Create a new channel

With a Google Account, you can watch and like videos and subscribe to channels. However, without a YouTube channel, you have no public presence on YouTube. Even if you have a Google Account, you need to create a YouTube channel to upload videos, comment, or make playlists. You can use a computer or the YouTube mobile site to create a new channel.

Create a personal channel

Follow these instructions to create a channel that only you can manage using your Google Account. 

  1. Sign in to YouTube on a computer or using the mobile site.
  2. Try any action that requires a channel, such as uploading a video, posting a comment, or creating a playlist.
  3. If you don’t yet have a channel, you’ll see a prompt to create a channel.
  4. Check the details (with your Google Account name and photo) and confirm to create your new channel.

Create a channel with a business or other name

Follow these instructions to create a channel that can have multiple managers or owners. 

You can use a Brand Account to create a channel that has a different name but that’s still managed from your Google Account. Learn more about Brand Accounts.

  1. Sign in to YouTube on a computer or using the mobile site.
  2. Go to your channel list.
  3. Choose to create a new channel or use an existing Brand Account:
    • Create a new channel by clicking Create a new channel.
    • Create a YouTube channel for a Brand Account that you already manage by choosing the Brand Account from the list. If this Brand Account already has a channel, you can’t create a new one—you’ll just be switched over to that channel if you select the Brand Account from the list.
  4. Fill out the details to name your new channel and verify your account. Then, click Done. This creates a new Brand Account.
  5. To add a channel manager, follow the instructions to change channel owners and managers.

Learn more about using a channel with a business or other name on YouTube.

Source: Google

Tags and Keywords for Videos on your Website

The goal with YouTube videos is to provide the most information in the description but don’t stuff it with tags or keywords or you could get flagged and they’ll remove the videos. There is a section to put tags and keywords in within the channel itself for each video but make sure they are relative to the video and not to the company website.

Here’s a great reference about best practices straight from Google:

https://support.google.com/youtube/answer/7002331?hl=en&ref_topic=2803176

The same goes for other cloud video services. If you house your own videos on your server, that’s another discussion altogether.

On another note, we at Apis Productions can produce videos for you. Read more here.

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