Step 1: Talk about things your prospects or connections care about.
Here are some resources you can draw from to find content ideas that attract engagement:
- Have you attended an industry event lately? Why not create a video covering your takeaways or tagging the new connections you made there?
- Your company’s FAQ page is a goldmine of video content ideas. You could make a video about every topic on the page and know they are things on your prospect’s minds.
- Have a conversation with your customer service reps. What issues are they dealing with repeatedly? Those are great subjects for a video.
- Don’t forget about your sales team. What objections and hurdles do they face most often? Create amazing pre-sales resources by addressing them on video.
Step 2: Assess whether or not the topics you have in mind will be effective in video form. The reasoning is simple – not every topic is created equal.
What kinds of ideas work best for video?
- Complex concepts – Video enables complex things to be broken down simply in a short amount of time by using visual, verbal, and text-based cues.
- Personal appeals – Video connects you to prospects in a more personal way than print, graphics, or even audio. Facial expressions and tone of voice are powerfully communicated in video.
- Emotional topics – Video allows marketers to deliver stories powerfully. Never underestimate the power of a good story – like client successes, case studies, and lessons learned.
Do the ideas you’re considering for your video strategy land in one of these 3 areas? If not, you may want to communicate the idea using a different medium.
Step 3: Where Should Your Video Live?
At first, it seems obvious that videos can live in a variety of places. YouTube, Facebook, Vimeo, Instagram Stories, and more. The “where” question is key to knowing exactly what kind of video you should produce.
Ask yourself these questions when figuring out where the video should be used:
- Will your video be the flagship video on your website home page or on LinkedIn? Then it needs to be professionally produced with the best audio and lighting since it represents your brand and mission.
- Will the video be distributed primarily on Facebook? If so, it won’t need as much attention paid to production value and can be more casual.
- Will the video be sent via email? You can be more personal and “natural” since you’re speaking one to one.
Your video strategy takes form based on your answers to all three questions. As you apply these three questions to your video ideas, you’ll come up with the ideal use case for your topics. This enables you to hit your exact target audience, with the topics they’re most interested in, via the channels where they’re most likely to interact with the video.
At Apis Productions, we are dedicated to providing you with a hive of solutions that work for you including video marketing. If you need more advanced methods with your video marketing strategy or video creation, reach out to us! For more information, visit this link.