Why LinkedIn Should Be Part of Your Promotion Strategy

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Are you connected? Depending on your promotional needs and capacity, you might be on Facebook, Twitter, or Instagram. Remember to take a look at LinkedIn as well. While LinkedIn might seem like a social media venue for individuals, not organizations, it can play a key role in your promotional strategy.

LinkedIn Excels at B2B Connections

Like all social networking sites, LinkedIn is an opportunity to build community. Since LinkedIn is a profile of the work that you do, it’s the place to let other businesses know how you can help them grow and support their needs. While many social media networks don’t necessarily translate into tangible leads, LinkedIn does.

LinkedIn Generates Lasting Connections

Leads come from good quality interactions with other businesses. Instead of trying to accumulate as many contacts as possible, focus on building quality connections with those contacts that you have. Use LinkedIn’s search feature to find important contacts in your area, and connect with them personally through discussion groups or private messages. Tag your existing connections in your posts to encourage communication. By making an extra effort to cultivate connections, you’ll create stronger business networks that could yield real-world customers.

Sponsored Updates Offer an Entry Point for Key Content

When you’ve created a piece of content that you’re proud of and you want to bring it to a wider audience, you can share it with a targeted audience through LinkedIn’s sponsored updates. With a sponsored update, you pay to ensure that your updates get to the audience you request, and you can track analytics to see how successful your updates are at attracting reader engagement.

Discussion Groups are a Venue to Share Your Expertise

By making useful and content-rich comments in LinkedIn groups, the community of businesses that need your information will begin to rely on you as a trusted source. Focus on commenting in small, niche discussion groups or groups specific to your region so that your posts will stand out.

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