LinkedIn Tips

LinkedIn Isn't a One-Way Street_Apis Productions

LinkedIn Is Not a One-Way Street

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by JP

Social media, in general, is often seen as a tool to reach the masses. You might see a stray engagement that way but how often do we actually “engage” back?

It’s not effective to just post, leave, and expect unlimited traffic.

  • You’ve got to genuinely ask people (not companies) to give their opinion on subjects that you want to learn more about.

  • You’ve got to seek other ideas and open the discussion to anyone (publicly).

  • You’ve got to use hashtags that involve other topics that might not be related to your post but does relate to your field and interest.

When it comes to LinkedIn, there are two points I’d really like to point out when it comes to building your base and maximizing your engagement.

1: Remember you can only “connect” with people first…not companies. Build your base with your personal LinkedIn platform.

  • Write articles with your personal profile. (There’s a difference between articles and posts)

  • Be your original self and keep it professional.

  • Make certain your personal LinkedIn profile is up to date. This includes your current title, links to your company website – even special links you want to include like your company email or phone number.

2: Follow the companies you are interested in. This is where LinkedIn company pages come in. (These are posts.)

  • Share original content from your blog or website on your company page.

  • Keep your creatives polished and branded.

  • Keep the text (or copy) about the post simple and the link to the URL short.

  • Reply promptly to any comments or likes from your posts on your company page.

  • Comment on other company pages that are added in your feed when you follow them on your personal platform. This = Engagement!

  • Share content from other company pages you follow and comment on them.

  • Be authentic in your comments and don’t link to anything else unless it directly relates to your business page.

If you need guidance, we’re here to help. Visit Apis Productions’ Social Media and let us know what your needs are.

Apis_Linked_In_Start_Networking_Blog

Why LinkedIn Should Be Part of Your Promotion Strategy

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Start Networking

Are you connected? Depending on your promotional needs and capacity, you might be on Facebook, Twitter, or Instagram. Remember to take a look at LinkedIn as well. While LinkedIn might seem like a social media venue for individuals, not organizations, it can play a key role in your promotional strategy.

LinkedIn Excels at B2B Connections

Like all social networking sites, LinkedIn is an opportunity to build community. Since LinkedIn is a profile of the work that you do, it’s the place to let other businesses know how you can help them grow and support their needs. While many social media networks don’t necessarily translate into tangible leads, LinkedIn does.

LinkedIn Generates Lasting Connections

Leads come from good quality interactions with other businesses. Instead of trying to accumulate as many contacts as possible, focus on building quality connections with those contacts that you have. Use LinkedIn’s search feature to find important contacts in your area, and connect with them personally through discussion groups or private messages. Tag your existing connections in your posts to encourage communication. By making an extra effort to cultivate connections, you’ll create stronger business networks that could yield real-world customers.

Sponsored Updates Offer an Entry Point for Key Content

When you’ve created a piece of content that you’re proud of and you want to bring it to a wider audience, you can share it with a targeted audience through LinkedIn’s sponsored updates. With a sponsored update, you pay to ensure that your updates get to the audience you request, and you can track analytics to see how successful your updates are at attracting reader engagement.

Discussion Groups are a Venue to Share Your Expertise

By making useful and content-rich comments in LinkedIn groups, the community of businesses that need your information will begin to rely on you as a trusted source. Focus on commenting in small, niche discussion groups or groups specific to your region so that your posts will stand out.

If you need guidance, we’re here to help. Visit https://apisproductions.com/social-media-campaigns/ and let us know what your needs are.

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