November 2018: Source: LinkedIn & Social Media Today
LinkedIn has announced a revamp of its company Pages, adding in a range of new enhancements focused on making it easier to generate engagement and participate in relevant conversations from your business Page.
First off, LinkedIn’s now fully integrated Page posting and management functionalities with its mobile app, so admins can maintain their company presence on the go.
Up till now, page management via mobile has been problematic, with various limitations in functionality – posting via mobile, for example, has been limited. Now, LinkedIn says, all of these options are accessible, giving you more ways to keep on top of your brand’s LinkedIn performance and engagement.
In addition to this, LinkedIn also says that ‘admins can now associate their Page with hashtags, so they can listen in and respond to conversations happening about their brand or relevant topics on LinkedIn’.
Where that comes in particularly handy is in topic trends – LinkedIn has also added a new ‘Content Suggestions’ listing, which surfaces rising topics and content with your target audience on LinkedIn, based on hashtags.
By associating your page with the relevant hashtags, you can keep tabs on such conversations, and stay on top of the latest news across the platform, helping you tap into those relevant to your business.
LinkedIn’s also expanded its ways in which Page admins can share content, with the addition of document sharing in updates.
“While admins have always had the ability to post images, native video, and text to their LinkedIn Company Pages, they can now share documents, like PowerPoint presentations, Word Documents and PDFs to tell richer and more compelling brand stories.”
That means you can share your latest white paper, or official announcement PDF, direct on your LinkedIn company page, providing more opportunity to keep your community informed on site.
LinkedIn’s also looking to better facilitate employee advocacy, with new options to both discover and reshare your employees’ public LinkedIn posts from your Page.
How you feel about that will come down to the individual – you might not necessarily want your company to be re-sharing your posts, but the practical benefits make a lot of sense.
LinkedIn’s also adding the ability for Pages to respond to and re-share any posts on LinkedIn where the company’s Page is mentioned, “like customer testimonials and product reviews”. The tools provide expanded ways to help showcase positive conversation, and build more interest, and engagement, with the business.
LinkedIn has created this YouTube video to show you all the newest changes:
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