Hashtags & Instagram

Here a few basic tips about how to use hashtags with Instagram.

You can add hashtags in the caption or comments of your post. If you add hashtags to a post that’s set to public, the post will be visible on the corresponding hashtag page.

To tag a photo or video with a hashtag:

  • Take or upload a photo or video

  • Choose to add a filter, then type # followed by text or emoji in the Caption field (Example: #lifeinsurance, #insurancebrokerage)

  • If you want to add a hashtag to a post you’ve already uploaded, edit the caption or include your hashtag in a comment on your photo

Instagram Hashtags Example
Instagram Hashtags Example


After you tag your post with a hashtag, you’ll be able to tap the hashtag to see a page that shows all photos and videos people have uploaded with that hashtag.

Things to keep in mind:

  • When people with private profiles tag posts, they won’t appear publicly on hashtag pages.

  • Numbers are allowed in hashtags, however, spaces and special characters like $ or %, won’t work.

  • You can only tag your own posts. You can’t tag other people’s photos/videos.

  • You can use up to 30 tags/hashtags on one post. If you include more than 30 tags on a single photo/video, your comment won’t post.

  • It’s very common to post as many hashtags and emojis as you can at the bottom of every Instagram post.

We hope you’ve found this information helpful.

We, at Apis Productions, will be putting together a couple more in-depth articles about Instagram “tagging” and “mentioning” in the near future. As always, if you need help with your social-media management and/or graphics creation for your custom-branded posts, give us a shout! #WeAreListening