Color + Science = Two of My Favorite Things!
I recently came across an article titled: “50 Hard Science-Backed Facts About Color” which caught my eye. Here are some of the highlights:
An investigation on color temperature and web design showed that there are significantly more favorable perceptions regarding a website’s design aesthetics when cool color combinations (blue-light blue) are used, as opposed to warm color combinations (red-orange). (Coursaris et al., 2008)
Like music, color conveys emotion. So well, in fact, that a study found that there was a connection between music and color choices. Listening to faster music produced color choices that were more saturated, lighter, and yellower whereas slower, minor music produced the opposite pattern (choices that were desaturated, darker, and bluer). The emotional associations of music were found to be strongly correlated with the colors chosen to go with it. (Palmer et al, 2013)
When asked about colors that matched a certain brand’s qualities, respondents associated stability with blue/brown, fun and energy with yellow, and excitement with red/purple. (Hynes, 2009)