Google Search Console: Part Two – Analytics

In part one of our blog relating to the Google Search Console, we showed you how to set up GSC and verify your website. Now, let\’s see how to connect Google Search Console to your Google Analytics.

The Google Search Console reports in Analytics provide information about the performance of your organic-search traffic. You can see data like user queries and the number of times your site URLs appear in search results (impressions), along with post-click data about site engagement like bounce rate and e-commerce conversion rate. This combination of data helps you optimize your site for the most profitable traffic.

Before you can see the Search Console reports, you need to:

Add your site and verify it with Search Console.
If you have not yet used Search Console, you need to add your site to Search Console to begin collecting search-query data for the SEO reports in Analytics.
Configure SEO reporting within Analytics.

To see the reports:

Assuming you already have a Google Analytics account, sign into your Google Analytics account, and select the website in your list that you want to connect with your Search Console account. If you don\’t have a Google Analtyics account, get one!

Click Admin in the bottom left side.

In the Property column, click “All Products” under the Property Column.

Then click Add.

You can now see the websites in your list. Remember, the URL in the setting for Both Google Search Console and Google Analytics need to be identical.

Select the property with the identical URL and click Save. (You might need to navigate to the Google Analytics, or Google Search console settings to confirm that the URLs are identical.)

And then click OK.

Now you can access your search console reports under the Acquisition » Search Console » Queries:

Based on what types of information you want to view or track, you can choose which reports to view. For an in-depth article how to go about this, see our blog post Track Those Visitors.