Websites are now the first port of call for consumers and are the face of a business. This means it’s more important than ever for companies to create engaging homepages that simultaneously provide essential information while encouraging users to explore further. On a homepage, design, layout and content have to work in conjunction, so we’ve put together a helpful checklist to help you improve conversion and increase session times.
The first impression counts – if users fail to find key features on your home page, they will be quick to sign off your site as a poorly designed one. The user experience on your site’s main landing page can make or break their perception of your business. What are some key things that you should have on your home page, upfront, and center? You can’t go wrong with these 5 features incorporated into your home page.
Company Identity and Visuals
Whether it’s introducing yourself to a new visitor or reinforcing the message to someone who uses your services frequently, business owners should leverage on the marketing and branding capabilities of their site. The company logo and tagline should be clearly visible on the homepage, and one of the first few design elements that your audience interacts with. These quick identifiers will let your users know quickly that they have found the right page and can move on to discover and explore your products and services. Don’t let your users take too long trying to figure out who you are!
Headlines and Sub-Headlines
Now that you’ve told your audience who you are, give them a sense of what you do. The headline tells your audience what you have to offer and your sub-headlines provides a brief elaboration of your services. Get rid of all the fillers that are there just to make up the word count, and speak to your audience in a clear, simple tone. Let the headlines speak for themselves.
It’s time for your portfolio to shine. Add in some photos to show off your work, products, and your team. A picture says a thousand words, so be sure to align the images with your branding. Based on your target audience, your homepage should feature the images that your audience can relate to, and are likely to make them linger around your page a little longer.
A lot of times, consumers seek out the website of a company to find out how to get in touch with them. Whether it’s for customer support or a simple inquiry, poor visibility of your contact information can be very frustrating to the user. Those browsing your site may not want to sieve through irrelevant content and tabs just to find out how to reach you. So keep your contact information center stage on the home page.
Get connected. There’s a very good reason why most sites have their social media links on their home page. Keep your audience apprised of your latest updates and promotions. You never know who might see your digital posts at just the right moment when they need to. The current trend is to link sites directly to social media, where swiping up can lead a user directly to your website. Can you get more targeted than that?
At Apis Productions, we specialize in website design and development services and so much more such as social media management, video creation, and SEO services. If you are interested in creating a site, it’s time to tell us about your project or have a chat about what we can do. We’re listening.