Viva Magenta: The Pantone Color of the Year
Pantone has announced the Pantone Color of the Year. The winner is… Viva Magenta 18-750! This rich and powerful red hybrid can enhance your design and create stunning, eye-catching visuals to complement your marketing efforts.
Viva Magenta in Graphic Design
Viva Magenta is often used to create a feeling of luxury and sophistication in graphic design. It has been used successfully in high-end fashion brands, product packaging, and advertising campaigns. Its versatility makes it an appealing choice for a wide range of applications.
In addition to its aesthetic appeal, Viva Magenta also offers practical benefits. Its hue is subtle enough to stand out without being overpowering, and its tone is muted enough to blend in with other colors. This makes it a great choice for creating color palettes, wherein the eye-catching vibrancy of other colors can be balanced out by the calming effect of Viva Magenta. Furthermore, its neutral undertone makes it incredibly easy to pair with other colors, allowing designers to create complex and interesting visuals.
Viva Magenta is an incredibly useful color for graphic designers. It has the potential to create beautiful visuals that are both striking and subtle at the same time. Its versatility allows it to be used in a range of applications, and its neutral undertone makes it easy to pair with other colors. When used effectively, Viva Magenta can be a powerful tool for creating sophisticated and luxurious visuals.
The Origins of Viva Magenta
While not terribly common in nature, this crimson hue can be found in the carmine dye produced by the cochineal beetle. Carmine dye is a bright, bold dye that stands out. The color, while fierce, has the ability to still blend and add to the rest of the palette.
There is a primordial connection to Viva Magenta. The suggestion of blood, vibrancy in life and nature, and courageous inclusivity of velvet stand in stark contrast to our recent collective experiences with Covid Lockdowns over the past 3 years. Our world had become a world of walls, brightly lit computer screens, and zoom calls.
The Call Back to Living Once More
Viva Magenta beckons us back to nature. It asks us to leave the cold world of isolation and to experience warmth. It asks us to live once more. Psychologically, it provides the ‘oomph’ that we have sorely missed while maintaining a sense of subtle wonder. These continue to be extraordinary times and Viva Magenta is the promise of love, the hint of hope for a better, richer life.
Look for this color to appear more often as the year progresses. Imagine how it could infuse its beauty into your design projects. Its versatility, subtle hue, and neutral undertone make it an ideal color for creating sophisticated visuals with a hint of luxury. Tell us what you think about this new Color of the Year. Happy Designing!
