Well, here we are. It’s 2020. Have you thought about switching up the design of your website? With these top design trends, we’ll show you how to stay on trend and engage site visitors.
If you’re wondering if everything gets changed in 2020? Not everything, but here are five trends worthy of your consideration.
2020 web design trends worthy of your attention
1. Keep it Simple
Here’s a phrase we hear often – “keep it simple.” As far as web design in 2020, this is crucial. Site visitors have very little time or patience navigating through a complicated website.
Check out Honda’s homepage. We’ve got a beautiful car, gorgeous background, a button and a short sentence. This is a perfect example of “keeping it simple…silly.”
Here are some ways you can incorporate simplicity into your web design.
Try simplifying these areas of your site to provide a better user experience and to effortlessly fall into the future of web design:
- Your navigation
- Your graphics
- Your home page
- Your color scheme
2. Feature Some Illustrations
Sure, photos are a great way to add personality to your site, but there’s a lot to be said about illustrations. Many companies have started to feature illustrations on their site pages.
Not only does this give a modern look, but it also makes your site pages unique. Users will remember your site because they don’t feature the same staged photo of your employees grinning ear to ear.
When you use an illustration, you can use your brand colors, and make it as detailed as possible to give the exact feel that you desire.
On our website, we’ve stayed true to our branding by creating an illustration rich in detail which describes what we do.
How can I incorporate illustrations into my website?
You can add an illustration to any page of your website. Try just a couple to see if they convey exactly what you want to showcase; then build on that.
3. Try Using GIFs as Graphics
Gone are the days of merely incorporating a stock photo into your content — if you do so, readers will become bored long before they can even read through your pages.
A significant web design trend for 2020 is the incorporation of GIFs into your content.
Not only do they help engage users and keep them on your pages longer, but they also add a unique design element that leads to better user experience.
Below, you can see an example of GIFs within page content.
Similar to GIFs in your content, an emerging web design trend for 2020 is animations.
Not only are more websites adopting animations in their content in the form of GIFs, but they’re also utilizing animations on their home page, in calls to action, and more.
Check out the way Coca-Cola uses animation on their home page!
5. Black and Blue
It’s a classic color combination that’s making a big return to projects – black and blue palettes. And speaking of blue, you’ve got a gorgeous one to choose from with the Pantone 2020 Color of the Year – Classic Blue 19-4052. If you haven’t read our article about it, check it out here!
The contrast of a dark background and blue accents is eye-appealing and creates a harmonious and pleasing visual aesthetic.
42Angels uses a black background with black and white photos to makes their white and blue lettering accents pop off the screen.
As usual, should you need any web design trend help, don’t hesitate to contact us. We’re here to help!