Mastering the Art of Re-purposing Content
Get the most out of your content
One of the most key aspects in social media marketing mastery is to get the most out of your content.
Businesses and entrepreneurs have so many things going on at once that it can be easy to forget that it’s not always necessary to continuously send out brand new content to be successful.
The more you can re-purpose and make your content feel fresh in a variety of ways the less content you’ll actually have to put out and the more success you’ll have.
Experiment with creating shareable graphics throughout the post that people can use on Twitter, Facebook or LinkedIn. You can also create a series of Instagram Stories to help promote the post. Or you might try creating a short video for Facebook summarizing the post (or even a more in-depth YouTube video!)
Every piece of content you create should have at least 2-3 other pieces of shareable content to accompany it. That way if the link doesn’t resonate then the video might. Or if the video falls short, maybe it makes for good Instagram Stories.