LinkedIn Is Not a One-Way Street
by JP
Social media, in general, is often seen as a tool to reach the masses. You might see a stray engagement that way but how often do we actually “engage” back?
It’s not effective to just post, leave, and expect unlimited traffic.
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You’ve got to genuinely ask people (not companies) to give their opinion on subjects that you want to learn more about.
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You’ve got to seek other ideas and open the discussion to anyone (publicly).
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You’ve got to use hashtags that involve other topics that might not be related to your post but does relate to your field and interest.
When it comes to LinkedIn, there are two points I’d really like to point out when it comes to building your base and maximizing your engagement.
1: Remember you can only “connect” with people first…not companies. Build your base with your personal LinkedIn platform.
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Write articles with your personal profile. (There’s a difference between articles and posts)
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Be your original self and keep it professional.
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Make certain your personal LinkedIn profile is up to date. This includes your current title, links to your company website – even special links you want to include like your company email or phone number.
2: Follow the companies you are interested in. This is where LinkedIn company pages come in. (These are posts.)
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Share original content from your blog or website on your company page.
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Keep your creatives polished and branded.
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Keep the text (or copy) about the post simple and the link to the URL short.
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Reply promptly to any comments or likes from your posts on your company page.
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Comment on other company pages that are added in your feed when you follow them on your personal platform. This = Engagement!
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Share content from other company pages you follow and comment on them.
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Be authentic in your comments and don’t link to anything else unless it directly relates to your business page.
If you need guidance, we’re here to help. Visit Apis Productions’ Social Media and let us know what your needs are.
