What’s the Buzz: Data Revolution
In this episode of What’s the Buzz?, we rewind to Apis Productions’ first-ever webinar, held in March 2023: Data Revolution: The More You Know, The More You’ll Grow. Hosted by CEO Peri Lane and presented by Marketing Director Danny McKeever, this groundbreaking session explored how data analytics can transform marketing strategies, client engagement, and overall business growth.
Data Revolution
Episode Notes
Data isn’t just numbers on a page — it’s the secret weapon for smarter decisions, stronger client relationships, and more effective marketing campaigns. In this recap, Danny McKeever breaks down:
Key Takeaways from the Conversation:
- The Core Four of Data – Visitors, traffic sources, page engagement, and user actions.
- Analytics in Action – Using Google Analytics, LinkedIn campaigns, and landing pages to track performance and uncover opportunities.
- Conversion Equation – Conversion = Analysis + Agility — why combining data with fast adjustments is the ultimate growth strategy.
- SEO Audits Made Simple – How technical fixes, competitor analysis, and backlink cleanups can boost rankings (and why your website might be like your grandma’s basement).
- Beyond Google – The power of heat mapping tools like Lucky Orange to visualize user behavior and optimize page layouts.
- The GA4 Shift – Why moving from Universal Analytics to GA4 was critical in 2023 and how businesses can stay future-ready.
Danny emphasizes that curiosity about your data leads to better strategy, stronger marketing ROI, and more engaged clients. The bottom line: don’t ignore your analytics — leverage them to grow smarter and faster.
Experts in this Episode
Peri
Founder/CEO
Peri Lane is the principal owner of Apis Productions, based in Annapolis, Maryland. Peri has over 20 years of experience in marketing and technology, with an emphasis on the financial services industry. She has a B.S. in Computer and Information Science and a minor in Communications from the University of Maryland. Peri’s career spans working for financial planning firms to insurance general agencies and ultimately an internet technology start-up before launching Apis.
In her spare time, Peri takes every opportunity to be outdoors. She is a beekeeper and sells her bottled Liquid Love honey to the local community.
Danny
Marketing Director
Danny helps clients uncover their authentic voice, blending his expertise in writing, SEO, and brand marketing to craft messaging that stands out. Off the clock, he enjoys singing with his daughter, writing poetry, and hiking the quiet volcanoes of Southern Oregon.
