What’s the Buzz: Security in the Face of Constant Threats
In this episode of What’s the Buzz?, we revisit an important conversation on website security. Our guest is Sharon Elsberry, former Systems and Support Director at Apis Productions and our longtime security expert.
Sharon joins Danny to unpack the evolving landscape of digital threats — from weak passwords to AI-powered hacks — and to share practical strategies for keeping your website secure. This past episode is packed with insights that remain just as relevant today, helping you stay one step ahead of potential risks.
What’s the Buzz: Security in the Face of Constant Threats
Episode Notes
From weak passwords and phishing emails to denial-of-service attacks and outdated plugins, this episode breaks down the most common vulnerabilities and explains how vigilance, training, and regular maintenance can prevent costly breaches.
Key Takeaways from the Conversation:
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I changes the game: Hackers now leverage AI to scale old threats faster and smarter.
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Weak passwords are still the #1 entry point: Avoid common, recycled passwords and use password managers or passkeys.
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Social engineering remains a major risk: Phishing emails and impersonation attacks target human error, not just systems.
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Maintenance is non-negotiable: Outdated WordPress plugins and themes are prime vulnerabilities.
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Enhanced security matters: Tools like multi-factor authentication, IP monitoring, and regular audits provide critical layers of defense.
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Training works: Simulated phishing tests and staff awareness are as important as technology.
Website security isn’t a one-time fix — it’s an ongoing commitment, much like insurance for your digital presence. As Sharon reminds us, vigilance, consistency, and preparation are the best defenses against ever-evolving threats. Whether you’re an advisor, agency, or business owner, protecting your website is protecting your reputation, your clients, and your future.
Experts in this Episode
Danny
Business Development Director
Danny helps clients uncover their authentic voice, blending his expertise in writing, SEO, and brand marketing to craft messaging that stands out. Off the clock, he enjoys singing with his daughter, writing poetry, and hiking the quiet volcanoes of Southern Oregon.
Sharon
Customer Success & Marketing Ops Leader , Global Professional Breathwork Alliance
Sharon Elsberry, former Systems and Support Manager at Apis Productions, is a Customer Success and Marketing Operations leader with 10+ years of experience in SaaS, CRM systems, and compliance-driven digital marketing.
