What’s the Buzz: Unveiling Chatrpillar
In this special episode of What’s the Buzz?, the tables turn as Apis Productions CEO Peri Lane interviews our usual host, Creative Tech Wizard Danny McKeever. Together, they dive into Chatterpillar — Apis’ AI-powered chatbot designed to make websites smarter, faster, and more human. From its origin story to client success examples, Danny shares how Chatterpillar is changing the way BGAs, IMOs, and agencies connect with their advisors and customers online.
Unveiling Chatrpillar
Episode Notes
AI isn’t just a buzzword anymore — it’s transforming how we do business. In this episode, Danny McKeever reveals the story behind Chatterpillar, Apis’ latest innovation that blends the power of AI with deep domain expertise in insurance and fintech.
Key Takeaways from the Conversation:
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Domain knowledge matters: AI becomes truly powerful when paired with industry expertise and client insights.
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Not just another bot: Chatterpillar is more than a Q&A tool — it connects users with the right answers, documents, and links instantly.
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Implementation is key: Preparing and structuring data (instead of dumping PDFs) leads to far more accurate results.
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Analytics goldmine: Chat logs show exactly what clients and agents are asking — turning questions into content and marketing opportunities.
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Conversational UX wins: People are more willing to share info in a chat than a static form, making lead capture natural and effective.
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Future-ready: Beyond Q&A, Chatterpillar will expand into needs calculators, lead-gen modules, and interactive customer tools.
Chatterpillar isn’t just another AI gimmick — it’s a thoughtful tool designed to make websites more human, useful, and connected. As Danny puts it, when AI is fed with the right data, guided by real industry knowledge, and tuned to a company’s brand voice, it becomes a true extension of the business. Whether you’re looking to cut down on repetitive calls, capture more leads, or simply give your advisors a smoother digital experience, Chatterpillar shows what happens when technology and people work in harmony.
Experts in this Episode
Peri
Founder/CEO
Peri Lane is the principal owner of Apis Productions, based in Annapolis, Maryland. Peri has over 20 years of experience in marketing and technology, with an emphasis on the financial services industry. She has a B.S. in Computer and Information Science and a minor in Communications from the University of Maryland. Peri’s career spans working for financial planning firms to insurance general agencies and ultimately an internet technology start-up before launching Apis.
In her spare time, Peri takes every opportunity to be outdoors. She is a beekeeper and sells her bottled Liquid Love honey to the local community.
Danny
Marketing Director
Danny helps clients uncover their authentic voice, blending his expertise in writing, SEO, and brand marketing to craft messaging that stands out. Off the clock, he enjoys singing with his daughter, writing poetry, and hiking the quiet volcanoes of Southern Oregon.
