What’s the Buzz: AI and the Insurance Industry
In this episode of What’s the Buzz?, we explore the rapidly evolving world of artificial intelligence with APIS Productions’ Chief Technology Officer, Justin Horner — a recent graduate of the Techstars NYC program and a multi-patent holder in safety and technology innovation. From the origins of AI to its real-world applications in the life insurance and financial sectors, Justin breaks down what’s possible today, what’s coming next, and why the “human touch” will always matter.
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Episode Notes
Artificial intelligence isn’t just a tech buzzword — it’s transforming industries, including life insurance and financial advisory services. In this conversation, Justin Horner and Danny McKeever discuss:
Key Takeaways from the Conversation:
- AI Basics & Evolution – Understanding discriminative AI vs. generative AI and how each is used.
- Real-World Use Cases – How AI can improve lead generation, customer experience, and agent training.
- Complex Insurance Products – The potential for AI to help underwrite products like IUL and whole life policies.
- Job Displacement vs. Job Transformation – Why AI may not replace agents, but instead free them to focus on empathy, relationship-building, and client strategy.
- Regulation & The Future – How oversight, edge computing, and blended AI systems will shape the next five years.
Justin shares insights on the balance between automation and human interaction, the importance of accessibility in client services, and why AI could expand — not shrink — opportunities in the insurance space.
Experts in this Episode
Jason
Creative Director
With 15+ years of experience in executive marketing strategy and creative direction, Jason has founded two successful ad agencies, launched dozens of products, and helped brands of all sizes craft high-impact, results-driven campaigns. Outside of work, he’s an avid photographer, capturing everything from museum collections to concert tours and street scenes across the U.S.
Jane
Marketing Director
With 25+ years in advertising, branding, and communications, Jane has led award-winning campaigns for Fortune 500 brands and built in-house marketing strategies for financial and insurance companies. Outside of work, she mentors young marketers, volunteers, and enjoys hiking, gardening, traveling, and life by the beach with her husband and rescue dog, River.
Danny
Business Development Director
Danny helps clients uncover their authentic voice, blending his expertise in writing, SEO, and brand marketing to craft messaging that stands out. Off the clock, he enjoys singing with his daughter, writing poetry, and hiking the quiet volcanoes of Southern Oregon.
