What's the Buzz Podcast - Apis Productions

Brought to you by Apis Productions — a trusted partner to the life insurance industry. Explore insights, strategies, and stories on technology, marketing, and the trends shaping the industry’s future. From timeless episodes to fresh perspectives, we’ve got the buzz to keep you moving forward.

Latest Episodes

What’s the Buzz: Unveiling Chatrpillar

In this special episode of What’s the Buzz?, the tables turn as Apis Productions CEO Peri Lane interviews our usual host, Creative Tech Wizard Danny McKeever. Together, they dive into Chatterpillar — Apis’ AI-powered chatbot designed to make websites smarter, faster, and more human. From its origin story to client success examples, Danny shares how Chattrpillar is changing the way BGAs, IMOs, and agencies connect with their advisors and customers online.

What’s the Buzz: Well-Groomed Marketing

In this episode of What’s the Buzz?, Danny sits down with Apis Productions’ Creative Director, Jason Shoy, to talk about two surprisingly connected topics: beard grooming and marketing. With humor and insight, Jason explains why having fun, showing personality, and keeping things simple are the secret ingredients to building authentic marketing that resonates with agents, advisors, and consumers alike.

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Jason

Creative Director

With 15+ years of experience in executive marketing strategy and creative direction, Jason has founded two successful ad agencies, launched dozens of products, and helped brands of all sizes craft high-impact, results-driven campaigns. Outside of work, he’s an avid photographer, capturing everything from museum collections to concert tours and street scenes across the U.S.

Jane

Marketing Director

With 25+ years in advertising, branding, and communications, Jane has led award-winning campaigns for Fortune 500 brands and built in-house marketing strategies for financial and insurance companies. Outside of work, she mentors young marketers, volunteers, and enjoys hiking, gardening, traveling, and life by the beach with her husband and rescue dog, River.

Danny

Business Development Director

Danny helps clients uncover their authentic voice, blending his expertise in writing, SEO, and brand marketing to craft messaging that stands out. Off the clock, he enjoys singing with his daughter, writing poetry, and hiking the quiet volcanoes of Southern Oregon.