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Logo Design Questionnaire
Your Company Name
Which words in the company name do you want to emphasize?
If your company name consists of multiple words, you may not wish to give equal billing to all of them, especially since that might make an unnecessarily bloated logo. Some words will be made to stand out while others will be given minimal priority.
Do you want to include a tagline into the logo?
What is your company’s field of business?
What age group of customers are you targeting?
The logo has to look attractive not only to you, but to the your customers. Different age groups have different tastes. This is why logos for kids’ toy companies, for instance, are almost always very bright and colorful and would have been considered overly garish for most other types of companies.
What distinguishes you from other companies in this field?
This can be as important as the field of business itself. There are thousands of companies in each sector of the market, but every logo needs to be unique. One possible way to achieve this is to base a logo around the specificities of a company. If it has something distinguishing it from its competitors, you can base the logo on exactly that.
Who are your competitors (and what do you think about their logos)?
Tying into the above, it’s much simpler to design a logo that sets the company apart from the concurrence if you know what kind of logos the concurrence has.
What colors do you want or not want to be used in your logo?
What logo layout do you prefer?
Some logos are fully text-based, some have a graphic incorporated into the text, and in some the graphic is separate from the text. Additionally, there are also logos made to resemble seals or badges.
Graphically speaking, what should the logo contain?
When you want graphics in your logo, there are three options. The simplest design-wise is to create a logo based on the company’s initials. Other options are either a graphic related to their business/company name, or an abstract graphic.
What do you intend to do with your logo?
Where do you intend to display it? Companies can feature their logo in all sorts of places – website, business cards, promotional products…Logos intended solely for web use can have gradients and a wide color palette, while embroidery calls for simpler logos, with up to 3 colors.
If you have an existing logo, do you want to keep any elements of it?
Which companies have your favorite logos?
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