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Brand Questionnaire
Your Company Name
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Your Name
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Last
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1. Tell us your story- how did the business get started and how has it evolved?
2. What's wrong with your existing brand? What's driving this change?
3. Who is your ideal customer? who are you trying to engage with?
4. How are you acquiring new advisors?
5. What do you do better than your competitors?
6. How are you different from your competitors?
7. What pain points do you solve?
8. What attributes or emotions would you want associated with your brand?
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