Brand Questionnaire

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1. What is the “keystone” quality of your brand? Are there qualities of personality, perspective, or process that are unique to your brand’s worldview (i.e. Diligence, Honesty, Ethics) and live at the core of what you do? These aren’t value adds, so much as they are intrinsic to what your customers expect from you.

2. Who is your target audience? What is their age demographic and level of education?

3. Select the characteristics that best describe your brand.

Masculine - Feminine
Monotone - Colorful
Simple – Intricate
Approachable – Authoratative
Conservative - Extravagant
Fun - Serious
Necessity - Luxury
Modern - Classic
Professional - Casual
Sporty – Elegant
Vintage - Modern

4. How would you describe your brand to a friend?

5. Which colors best suit your brand? Is there a color combination you prefer, or any colors you know for a fact you DO NOT like?

Red: Passion, Excitement, Success
Pink: Intimacy, Approachability, Feminine
Purple: Mysteriousness, Nobility, Glamourous
Blue: Wisdom, Reason, Peace
Green: Nature, Growth, Freshness
Yellow: Hope, Joy, Awareness
Orange: Warmth, Kindness, Joy
White: Truth, Simplicity, Trust
Black: Nobility, Luxury, Strength

6. Which type of logo do you think best represents your brand?

Logotype: This format includes your company’s name in stylized typeface. A font-based logo.

Pictoral Mark: This mark includes literal or representative imagery to symbolize your brand.

Abstract Mark: This format includes abstract shapes and symbols that convey a specific idea or attribute. These types of logos are very unique and identifiable often without the company name.

Emblem or Enclosure: This features the name or initials of the company, usually as part of a pictorial element or shape.

7. Share any brands that you enjoy and think would be good inspiration for how you would like your brand to look and feel.

Brand Questionnaire

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